Sony Symphonic Light genius or insane

Here’s a bedside lamp from Sony that’s designed to look like an old lantern. It doesn’t just contain an LED bulb inside, there’s also a speaker so you can stream music to it. Sound and light are remotely controlled through an app on your smartphone. Is this a clever design to help render our technology invisible, or a pointless union of lamp and speaker? If you don’t like the fixture there’s an LED bulb speaker, too. No word on pricing or availability just yet.